Techniques and methods related to performing organic SEO can easily be divided into 3 categories:
- White Hat SEO
- Grey Hat SEO
- Black Hat SEO
It is very important to know the difference between these methods and techniques, as some of them come with highly negative repercussions.
White Hat SEO
The category deemed as “white hat SEO” refers to the techniques and methods that are widely accepted and match the terms and conditions set by Google and other major search engines. The techniques that currently fall under the white hat SEO standard are very rarely adjusted and are considered to be the safest and most compliant form of organic SEO practices.
Here is a list of broad guidelines to follow to ensure you are meeting white hat SEO standards:
- Original and information-rich content generation
- Alt text and Meta-descriptions void of keyword stuffing
- Fast website loading with easy user navigation
Grey Hat SEO
Grey hat SEO techniques and methods are a little tricky to categorize because well, they’re in the grey. There’s no doubt that performing grey hat SEO techniques are riskier than white hat SEO, but I wouldn’t categorize them as black hat SEO either. This is because they balance between what is acceptable in regards to the terms and conditions of Google and other major search engines. These methods are risky because some methods often fall between what is acceptable and what is unacceptable. If you happen to perform any of these grey hat SEO techniques, then you must consistently check to see if Google has deemed them acceptable or not.
Here are some of the most common grey hat SEO techniques used today:
- Automating social media
- Purchasing links
- Purchasing & acquiring old domains
- Duplicating content (using content spinning tools)
Black Hat SEO
After reading white hat and grey hat SEO techniques and methods, it should be pretty apparent as to the dangers of black hat SEO techniques. These techniques strictly violate the terms and conditions set by Google and major search engines. By engaging in black hat SEO you can actually have your website banned from appearing in search engine results.
In order to ensure that your organic SEO strategy does utilize any black hat SEO techniques, review this list of banned practices:
- Purchasing links
- Spinning content
- Link farms
- Automating content
- Keyword stuffing in content
- False reporting of competitors
- Creating domains or subdomains with duplicate content
In our opinion, it is best to avoid any of these techniques whenever able.
We also advise you to review the Google’s terms and conditions when you are unsure if the SEO techniques you are performing are acceptable.
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