Success is a sliding scale depending on your business size and goals, but these metrics can help you determine your performance and measure your growth over time. Followers: You want to build your following so that there are people who interact with you, but don’t get stuck on this number. It doesn’t indicate engagement. Likes: On many
Introduce New Drinks or Menu Items Once you have followers, you need content to entice them to your bar. An easy way to encourage people to visit is to share information about new drinks or menu items they can buy. This strategy is ideal for bars with an audience interested in the drinks they
Due to an increase in demand to visual marketing, Instagram is one of the biggest social platforms in the world. On Instagram you can share your best content on a feed, including photos and videos. You can also use Instagram stories, which is content that disappears after 24 hours. It’s incredibly powerful for building
How to use Facebook Create a Facebook business page for your bar and share your best content. This include photos, videos and polls. The aim is to build a community around your bar, so you get repeat customers. Facebook’s organic reach has plummeted in recent years as shareholders have put more pressure on Zuckerberg
Social media is a unique tool for your business because it’s more interactive. This is in contrast to the emails you are sending out, those require your customers to click on links and this usually doesn’t encourage two-way communication. On social media, you can start conversations with your customers (and future customers!). Every post opens
Twitter is fast-paced. It’s all about content that can be read or viewed in a matter of seconds, so visuals and punchy text are both musts. The point you’re getting across has to stand out in people’s Twitter feeds. So, there are a few types of content that do particularly well on Twitter: Pop
Run Competitions Competitions are a common low-cost tactic bars use to expand their social media reach. They work by asking people to interact with your post to be in with a chance of winning a prize. This interaction increases the exposure of your profile on social platforms. To run a competition, first, you need
Whether you’re a small or big business, a business website offers plenty of advantages. Here are the most significant benefits of having a business website. Makes You Look Professional Anyone can create a company page on Facebook; it’s free and can be done in a jiffy. This low barrier to entry takes away much
Brand Advocate — A brand advocate is a brand-loyal individual with less than 1,000 followers. A brand advocate can also be considered a nano influencer. Branded Hashtags — Unlike general hashtags, branded hashtags reflect the brand name, tagline, or motto. The purposes for these hashtags are for branding purposes, not necessarily for consumer use. However, the
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