First thing you need to ask yourself is “What do you want from your social media strategy?” because social media strategy planning starts with your goals. The two most common goals for social are increasing brand awareness (58%) and increasing community engagement (41%). Whether you want to build a larger following or a more active community,
When it comes to promoting your business there are so many digital marketing strategies to choose from. More often than not it can become overwhelming trying to decide which one to prioritize or even start with. If you are looking for the ultimate digital marketing strategy for your business then you need to have
As a marketer it is bad to make assumptions. Sadly only 55% of marketers use social data to better understand their target audience, making it a huge missed opportunity. Much of what you need to know about your audience to influence your social media marketing strategy is already available. You just have to know
Having a solid social media presence is the foundation for developing an active online presence. Did you know that there are about 3.5 billion people that use some form of social media each day? This means that about 45% of the world’s population engages and utilizes social with it in some way, shape, or
The world is moving quickly, and with it comes the development of technology. If you do not have a strong presence online and an organized digital marketing scheme, you lose out on an entirely new customer base. Studies demonstrate that between 70-80% of consumers research a company online before they visit a small business
Having a Facebook page for your business is common, but having a page full of photos, information, and promotions is next level. Here’s a quick list of do’s and don’t to think about before you being your next social media campaign for your business! If it looks confusing or far too much work, don’t
The term “organic SEO” or “organic search engine optimization” refers to the organic methods and strategies used to obtain high search rankings on search engines like Google and Yahoo. The word organic is used to delineate between non-paid methods of SEO and PPC, the paid methods of SEO. The Benefits Of Organic SEO Increasing Visibility
Techniques and methods related to performing organic SEO can easily be divided into 3 categories: White Hat SEO Grey Hat SEO Black Hat SEO It is very important to know the difference between these methods and techniques, as some of them come with highly negative repercussions. White Hat SEO The category deemed as “white hat SEO” refers
In today’s world, contractors face solid competition for their services. It’s not just about competing with other contractors in the same town or service anymore. These days, people are researching your services online. If you’re a contractor that has a large service area and is serving consumers at their home or business, ranking in top
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