Success is a sliding scale depending on your business size and goals, but these metrics can help you determine your performance and measure your growth over time. Followers: You want to build your following so that there are people who interact with you, but don’t get stuck on this number. It doesn’t indicate engagement. Likes: On many
As you post on Twitter, keep in mind other best practices to be successful. 1. Be relatable, not Salesy People don’t want to be sold to on social media. Posting on Twitter is less about promoting your product and more about relating to your customers. If you are posting about your new products, it should be
Introduce New Drinks or Menu Items Once you have followers, you need content to entice them to your bar. An easy way to encourage people to visit is to share information about new drinks or menu items they can buy. This strategy is ideal for bars with an audience interested in the drinks they
Due to an increase in demand to visual marketing, Instagram is one of the biggest social platforms in the world. On Instagram you can share your best content on a feed, including photos and videos. You can also use Instagram stories, which is content that disappears after 24 hours. It’s incredibly powerful for building
How to use Facebook Create a Facebook business page for your bar and share your best content. This include photos, videos and polls. The aim is to build a community around your bar, so you get repeat customers. Facebook’s organic reach has plummeted in recent years as shareholders have put more pressure on Zuckerberg
Social media is a unique tool for your business because it’s more interactive. This is in contrast to the emails you are sending out, those require your customers to click on links and this usually doesn’t encourage two-way communication. On social media, you can start conversations with your customers (and future customers!). Every post opens
Whether you’re a small or big business, a business website offers plenty of advantages. Here are the most significant benefits of having a business website. Makes You Look Professional Anyone can create a company page on Facebook; it’s free and can be done in a jiffy. This low barrier to entry takes away much
Brand Advocate — A brand advocate is a brand-loyal individual with less than 1,000 followers. A brand advocate can also be considered a nano influencer. Branded Hashtags — Unlike general hashtags, branded hashtags reflect the brand name, tagline, or motto. The purposes for these hashtags are for branding purposes, not necessarily for consumer use. However, the
Making sure your site gets crawled and indexed is a prerequisite to showing up in the SERPs. If you already have a website, it might be a good idea to start off by seeing how many of your pages are in the index. This will yield some great insights into whether Google is crawling
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