But why market on LinkedIn in the first place? This might be the first thought that pops into your head. And it’s understandable because you want to make sure your efforts go into a platform that delivers real results. So here’s a quick look at the benefits of marketing on LinkedIn: LinkedIn has helped 45%
Understand The Platform If you’re considering using TikTok as a small business marketing tool, start by creating a small business account and explore the platform. This isn’t the kind of place where you should make hard sells for your tech software. That kind of promotion isn’t going to get very far on TikTok. That’s why it’s
Is your business still on the sidelines about investing in TikTok marketing? Well maybe you’ll reconsider. Since the launch of TikTok for Business this has opened the playing field for many businesses. With the addition of new features designed to increase engagement for brands, now is the perfect time to look into this emerging
In 2021 you might have noticed that Instagram virtually copied everything TikTok has to offer and we can expect even more of that in 2022. This is due to the platform wanting to grow in key areas- in particular with its video formats in order to maximize their content. There are key themes that
Social signals can help you significantly propel the reach and impact of your digital marketing campaigns – and they will also inadvertently help you rank higher in search engines. Get Serious About Social Signals: Now it is not the social activity that matters but what happens as a result of that activity. Here are
Social signals are a webpage’s collective shares, likes and overall social media visibility as perceived by search engines. All of these activities help to contribute to a page’s organic search ranking and are seen as another form of citation, similar to backlinks. Over the last 2 decades social media has transitioned into more than just
First thing you need to ask yourself is “What do you want from your social media strategy?” because social media strategy planning starts with your goals. The two most common goals for social are increasing brand awareness (58%) and increasing community engagement (41%). Whether you want to build a larger following or a more active community,
As a marketer it is bad to make assumptions. Sadly only 55% of marketers use social data to better understand their target audience, making it a huge missed opportunity. Much of what you need to know about your audience to influence your social media marketing strategy is already available. You just have to know
Having a solid social media presence is the foundation for developing an active online presence. Did you know that there are about 3.5 billion people that use some form of social media each day? This means that about 45% of the world’s population engages and utilizes social with it in some way, shape, or
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